Bulgaria

Bulgaria, a developing market economy, is easily affected by world market fluctuations. Political changes in Bulgaria in 2014 and 2015 led to more stable relations with EU member partners. Trade is expected to slowly move upwards as a result. Bulgaria is broadly recognized as an excellent gateway into the wider EU market for agricultural products. The Bulgarian market is not yet well explored by U.S. agricultural suppliers. U.S. agricultural exports to Bulgaria in 2015 totaled more than U.S. $57 million, according to Intrastat statistical data provided by the Bulgarian National Statistical Institute. Over the last five years such U.S. exports have ranged from U.S. $18 million to U.S. $74 million.

With great pleasure we introduce a short video that we called “Diplomacy in the Kitchen” with the participation of the U.S. Embassy’s Agricultural Attaché Jonn Slette in partnership with the HRC Culinary Academy in Sofia’s Head Chef Henry Donneaux. In this video you will find very interesting and useful information on how to prepare delicious meals with American products such as whiskey, wine, beef, fish, nuts, and dried fruits. We hope you will enjoy this culinary journey and will try to cook these recipes at home. We wish you Bon Appetite!

U.S. Embassy Sofia proudly presents: Diplomacy in the Kitchen

U.S. Embassy, Warsaw
Covers the countries of Bulgaria, Estonia, Latvia, Lithuania, Poland and Romania.
359-2-939-5774

Upcoming Events

COTTON USA INNOVATES AT PREMIÈRE VISION
September 19, 2018 - September 21, 2018 – Paris
SIAL
October 21, 2018 - October 25, 2018 – Paris
Strategic Marketing Workshop
November 28, 2018 - November 30, 2018 – Wassenaar
Fruit Logistica 2019
February 06, 2019 - February 08, 2019 – Berlin
BIOFACH 2019
February 13, 2019 - February 16, 2019 – Nuremberg

Past Events

SUSTA Webinar
September 05, 2018 – Wassenaar
Seafood Expo Global
April 24, 2018 - April 26, 2018 – Bruxelles
Biofach
February 14, 2018 - February 17, 2018 – Nuremberg
Fruit Logistica
February 07, 2018 - February 09, 2018 – Berlin

Reports for Bulgaria

The Best High-Value Products Prospects (Million USD)

Product 2014>2015 Imports Import Tariff Rate Key Constraints to Market Development Market Attractiveness for U.S.
Grape Wines 17 > 20.5 13.10 Euro/HL for still, and 32.00 Euro/HL for sparkling. Excise Tax= 0% VAT = 20% Bulgarian wines still dominate the market. Imported wines account for 19% of total wine volume. Bulgarian wine industry traditionally produces high quality wine. Due to the lack of wine imports during the socialist period consumers prefer mainly local brands. During the last few years, the Bulgarian market witnessed wine imports, mainly from Italy, France, Spain, Germany, Chile, South Africa, New Zealand, and USA. Imported brands are not yet popular enough, due to the low purchasing power of the Bulgarian consumer and the strong local
competition. Most consumers of mass-production wine live in the major cities, due to home-made wine production in smaller cities and villages. The import of U.S. wines is increasing for the last years and the Bulgarian consumers are becoming more aware about its high quality and diversified taste. For more information about the Bulgarian vine and wine sectors, please see FAS Sofia’s latest GAIN report here.Bulgarian wine industry traditionally produces high quality wine. Due to the lack of wine imports during the socialist period, consumer prefers mainly local brands. During the last few years, the Bulgarian market witnessed wine imports, mainly from Italy, France, Spain, Chile, and USA. Imported brands are not yet popular enough, due to the low purchasing power of the Bulgarian consumer and the strong local competition. Most consumers of mass production wine live in the major cities, due to homemade wine production in smaller cities and villages. The import of U.S. wines is increasing for the last years and the Bulgarian consumers are becoming more aware about its high quality and diversified taste. For more information about the Bulgarian vine and wine sectors, please see FAS Sofia’s latest GAIN report here.
Tree Nuts 30.8 > 22 From 0 to 12.8% depending on the type of the nuts. More information pertaining to other dried fruits and nuts is available in the EU official Journal pages 94 through 100, 157, and 165. African countries, China and Middle East countries are the main competitors to U.S. exporters in Bulgaria. The Chinese and African nuts are considered of lower quality due to lower quality standards. American nuts are dominant in the Bulgarian market. For more information, see FAS/Sofia’s Tree Nuts Annual report here.
Distilled Spirits 91.7 > 92.3 See the unified tariff schedule, where the actual tariff rates for different products can be found. For more detailed information, the TARIC database is accessible from here. For more detailed information about the excise tax rates for alcoholic beverages applicable in the European Union as of July 1st 2013, please refer to the official web page of the General Taxation and Customs Union Directorate at the European Commission here. Scotch and Irish whiskeys are still dominant on the Bulgarian market. U.S. whiskey’s market share is estimated at almost 20%. For more information see FAS Sofia’s Distilled Spirits Product brief report here.
Food Preparations 98.7 > 91.8 Varies by type. Detailed information on food preparations tariffs can be found in the official EU Journal in pages 173-174. Strong competition from other exporters (mainly from the EU). U.S. food preparations can successfully increase their market share through marketing campaigns, due to the high quality of the products.
Beef 41.3 > 34.2 For more information see FAS Warsaw’s General Guidance on Exporting High-Quality Beef to EU report. Strong competition from Latin American and European producers/exporters; The price level of U.S. beef is higher compared to other imported beef; Limited purchasing power of the average Bulgarian customer. Awareness of high quality of the U.S. beef on the Bulgarian market remains moderate among commercial and private sector customers; Positive perception and good image for U.S. beef should be created by educating the main buyers (restaurants and hotels) about its high quality and diversified tastes. For more information see FAS Warsaw’s General Guidance on Exporting HighQuality Beef to EU report.
Seafood 87.4 > 89.2 Tariffs for seafood products exported to the EU range from zero to 22% depending on species, level of processing, and the time of year. Detailed information on seafood tariffs can be found in the official EU Journal on pages 47-69 and 134-139. The Bulgarian market is supplied with various types of fresh saltwater and freshwater fish, as well as frozen sea and ocean fish. Frozen fish is well accepted by the consumers. Recently the consumption of other types of sea food is also increasing. The increasing consumption of seafood in Bulgaria offers good opportunities for U.S. exporters. U.S. suppliers can use this trend of increasing sea food consumption in the country. For achieving this goal, U.S. exporters must overcome the competition from other EU exporters (Greece, Spain, Netherlands, etc.), as well as, Argentina, Chile, China. For more information see FAS Sofia’s Fish and Seafood Market Brief report here.