With a population of just 8.9 million people, Sweden is one of the European Community’s (EC) smaller national markets for foodstuffs. Of the country’s total supply of food and beverages, about 80 percent is produced domestically while imports account for 20 percent. However, for fresh fruit and vegetables, the import share is substantially higher, over 70 percent. U.S. agricultural exports to Sweden were $257 million in 2014. The major products imported from the United States include wine and grapes, nuts, sauces and condiments.

Trade Show Matchmaking
Each year, FAS The Hague participates in several European trade shows that we think will provide the best exposure and marketing opportunities to U.S. companies and producers in Europe for access to the Netherlands, Denmark, Sweden, Finland, Norway and Iceland. We are planning on attending one or more of the following trade shows where we will provide matchmaking services, market intelligence, and assistance.
1. Food Ingredients Europe, Frankfurt, November 28-30, 2017 - FAS The Hague will facilitate introductions of Dutch and Nordic buyers to U.S. companies at the show.
2. Fruit Logistica, Berlin, February 7-9, 2018 - FAS The Hague will facilitate introductions of Dutch and Nordic buyers to U.S. companies at the show.
3. ISM, Cologne, January 28-31, 2018 - FAS The Hague will facilitate introductions of Dutch and Nordic buyers to U.S. companies at the show.

U.S. Embassy, The Hague

Covers the Netherlands and Nordic countries - Denmark, Finland, Iceland, Norway and Sweden.


Upcoming Events

September 19, 2018 - September 21, 2018 – Paris
October 21, 2018 - October 25, 2018 – Paris
Natural Products Scandinavia, Malmö, Sweden
November 14, 2018 - November 15, 2018 – Malmö
Strategic Marketing Workshop
November 28, 2018 - November 30, 2018 – Wassenaar
Fruit Logistica 2019
February 06, 2019 - February 08, 2019 – Berlin

Past Events

SUSTA Webinar
September 05, 2018 – Wassenaar
Seafood Expo Global
April 24, 2018 - April 26, 2018 – Bruxelles
International Sweet Potato Week 2018
March 21, 2018 - March 31, 2018
Natural Products Expo West
March 07, 2018 - March 11, 2018 – Anaheim

Reports for Sweden

Best High-Value Products Prospects (1,000 USD)

Product Imports, 2015 Imports from the U.S., 2015 (U.S. market share) Key Constraints to Market Development Market Attractiveness for USA
Wine 688,308 37,815 (5%) Wines from France, Italy and Spain are very popular. South African, Chilean and Argentine wines are popular New World wines. Sweden does not produce wines and therefore depends on imports. The Swedes are among the most affluent consumers in the world.
Almonds 59,091 32,423 (55%) Competition from Spanish organic almonds. Strong demand from bakeries and snack companies.
Beer 127,471 29,545 (23%) Competition from Germany and the United Kingdom. The swedes love specialty craft beers from microbreweries.
Sauces and Condiments HS210390 133,532 17,724 (13%) Competition from other EU MS and also Thailand. Growing demand for sauces, preparations, condiments and seasoning due to Swedish strong grilling tradition, especially during the summer.
Walnuts 23,380 8,714 (37%) Some competition from France and Moldova. Growing demand from the snack industry and bakeries.
Snack Food (including Confectionary) 627,144 4,548 (1%) Competition from other EU MS. The Swedes like well-known branded snack food.
Non-alcoholic Beverages HS220290 113,496 1,225 (1%) Competition from other EU MS The Swedes like well-known branded and innovative beverages.