The UK, a leading trading power and financial center, is the third largest economy in Europe, after Germany and France. Services, particularly banking, insurance, and business services, account for the largest proportion of Gross Domestic Product (GDP) while manufacturing continues to decline in importance. Agriculture is intensive, highly mechanized and efficient by European standards but, in terms of gross added value, represents less than 1 percent of GDP. While UK agriculture produces about 60 percent of the country’s food needs with less than 2 percent of the labor force, the UK is heavily reliant on imports to meet the varied demands of the UK consumer who also expect year round availability of all food products.
The UK has strong social and cultural ties to the United States, demonstrated by the similarities in consumer trends in the retail and food service markets. The UK presents strong market opportunities for many U.S. consumer-orientated products, including specialty food products, “healthy” food items, wine, sauces, fruit, nuts and juices. “Health” and convenience foods are main driving forces in the UK value-added food and beverage market. Consumers in this wealthy country are looking for variety in high quality food products, especially those perceived to have health benefits.
U.S. agricultural and related exports to the UK reached $2.88 billion in 2016. Consumer oriented food and beverage products remain the most important sector, amounting to $1.19 billion (38 per cent of the total) and also a record in 2016. Wood pellets for the renewable fuel remain strong driving U.S. forest product exports to the UK to $750.6 million in 2016. Demand for U.S. consumer oriented food products continues to differentiate the UK from many of its European neighbors. The UK is the 9th largest market in world for U.S. consumer-oriented products. Within this category it is worth noting that U.S. exports to the UK of fresh vegetables, prepared food, wine and beer and non-alcoholic beverages all set records in 2016.
February 13, 2019 - February 16, 2019 – Nuremberg
Fruit Logistica 2019
February 06, 2019 - February 08, 2019 – Berlin
U.S. Soybean Regional Trade Exchange
November 29, 2018 - November 30, 2018
Strategic Marketing Workshop
November 28, 2018 - November 30, 2018 – Wassenaar
October 21, 2018 - October 25, 2018 – Paris
|Product Category||Total UK Imports 2016||UK Imports from the U.S. 2016||Average Annual U.S. Import Growth (last 5 yrs)||U.S. Import Tariff Rate||Key Constraints to Market Development||Market Attractiveness for USA|
|Fish and Seafood HS: 03||4,173||118||+18,6%||0-22%||Highly fragmented market.||U.S. #1 canned salmon supplier, developing interest in other products and species|
|Chocolate confectionery HS: 1806||1,952||39.1||+86.1%||8-27%||EU common external tariff can be a hurdle for products with chocolate, sugar, dairy ingredients.||Europeans eat more chocolate than any other part of the world.|
|Vegetables & Fruit prepared in Vinegar HS:2001||157.8||0.8||+133%||0-16%||Competition from Turkey, Netherlands and India||Food has long shelf life|
|Preserved fruit & nuts HS: 2008||587.2||34.3||+56.6%||7-27%||Competition from EU, Thailand & South Africa||U.S. nut butters perceived as high quality, exotic preserved fruits of interest for gift/specialty trade.|
|Fruit & Vegetable Juice HS: 2009||1,012||7.7||-6.5%||16-23%||Competition from EU and Brazil||High focus on healthy living in UK. Juices now more popular than carbonated drinks.|
Sauces, Condiments, Seasonings, HS: 2103
|823.2||29.2||+35%||0-10%||Australia starting to enter the market||UK wants authentic tex-mex, BBQ sauces, marinades & salad dressings.|
|Soft drinks HS: 2202||1,239||7.7||+6.5%||0-10%||Domestic & EU competition, strong brands, market reaching saturation||New U.S. concepts in beverages always attractive, e.g. functional drinks|
|Beer HS: 2203||729.5||27.7||+455%||0%||Domestic & EU competition, major brewers located in EU||U.S. micro-brew beers, generally unique beers with a story.|
|Wine HS: 2204||4,124.7||202.5||-10%||18-25%||Competition from EU, Australia, Latin America & S. Africa.||UK #2 export market for U.S. wine after Canada. California wine has 16% market share, other parts of U.S. should benefit in the future.|