JAZZ it up with U.S. Meat & Seafood – Ukraine

During the last week of June 2019, FAS Kyiv hosted a booth at the Leopolis Jazz Fest – an international open-air jazz festival, held annually in Lviv (Ukraine).  This event features concerts with over a hundred world class musicians, performing on three stages in the city’s downtown area, over 100,000 spectators and around 200 accredited press reporters. The Guardian included the festival on the list of the best European festivals.

At the booth, guests were able to watch professional Ukrainian chefs prepare dishes with premium American ingredients as well as collect promotional materials with detailed information on the quality and sustainability of U.S. products. Materials also included contact information of local importers, retail stores and restaurants where these products could be found. The U.S. Meat Export Federation (USEMF) offered beef brisket sandwiches and pork ribs to guests of the festival, proudly promoting U.S. meat products and the Alaska Seafood Marketing Institute (ASMI) served their delicious Wild Alaska Sockeye Rillete. Overall, the booth attracted over 1,200 visitors.