“Beyond Discovery” – U.S. Wine Promotion, Bulgaria

FAS Sofia, in cooperation with four Bulgarian importers of U.S. wines, and with the support of the California Wine Institute, organized a classy wine promotion which attracted a strong cross section of Bulgaria’s business and trade community. The promotion, held at the luxury Hilton hotel, was “branded” under the already popular title “Beyond Discovery” in continuation of the previous three successful “Taste and Discover” promotions and 2014’s first edition of “Beyond Discovery” event. The purpose of the event was to increase consumer awareness of and to increase consumers’ knowledge about the high quality of the U.S. wines currently available or new to Bulgarian market. The main goal was to elevate the presence and improve the image of U.S. wines as well as to create new opportunities to expand their positions in the very competitive Bulgarian market. The event was amply attended by the targeted audiences (opinion leaders), including distributors, retailers, hotels and restaurants owners, specialized and mainstream media, professionals, and local celebrities. It helped importers to develop and expand contact with new and current customers established through the previous four promotions and to enhance their awareness of high quality U.S. wines currently present on the Bulgarian market.

Please see link for public report here.