American Weeks In-Store Promotion in Metro Cash and Carry, Bulgaria

FAS Sofia organized the ’American Weeks’ in-store U.S. food and beverage promotion in 11 Metro Cash and Carry stores in nine cities throughout Bulgaria, February 19-March 4, 2020.  Wide range of U.S. products were promoted to over 190,000 in-store Metro shoppers and to over 700,000 recipients of various electronic and print advertisements.  Over than 85 percent of Metro’s shoppers come from the hotel, restaurant, and institutional (HRI) sectors, as well as wholesalers and small retailers.  This activity helped to increase knowledge about current and new U.S. food and beverage products among Bulgarian importers, wholesalers, distributors, retailers, HRI sector, and other industry professionals. 

For more information about this event or U.S. beef in Bulgaria, please contact FAS Sofia.