U.S. Beef, Sauces, Snacks and Beer Promotion – Poland

FAS Warsaw, in partnership with Auchan Retail Chain Poland, the U.S. Meat Export Federation organized “American Products” promotion during February 21-28, 2020 at 74 Auchan retail stores located throughout Poland.

While U.S. beef was the leading product, the in-store promotion also featured sauces, sweets, snacks, and U.S.-origin beer.  Promotional materials included QR codes, which provided customers with recipes.  This particular aspect proved extremely popular among Auchan shoppers.  To spice things up in Opole city Auchan, shoppers had a unique opportunity to interact with American Football Team representatives during the promotion!

For more information about this event, please contact FAS Warsaw.