U.S. Beef promotion with Metro Academy and Metro Cash and Carry, Bulgaria

FAS Sofia, in partnership with Metro Cash and Carry Bulgaria, and the U.S. Meat Export Federation (USMEF) organized two U.S. beef promotional activities at Metro Academy, Metro Cash and Carry’s culinary training facility. The first activity took place on February 10, 2020 and was open for Metro’s clients from the hotel, restaurant, and institutional (HRI) sectors, wholesalers, small retailers, opinion leaders, and media. The U.S. Ambassador and Metro’s CEO opened the event. The second event was held on the following day and targeted a strictly professional audience of professional chefs only. USMEF’s Beef Ambassador and world-known Chef John Cadieux did presentations and on-hands demonstrations on U.S. beef. Both events helped inform more deeply the audience about the high quality, availability, diversity, and safety of U.S. beef.

Left to right: Deputy Minister of Agriculture Yanko Ivanov, Metro Bulgaria’s CEO Atila Yenisen, U.S. Ambassador Herro Mustafa, and Chef John Cadieux

For more information about this event or U.S. beef in Bulgaria, please contact FAS Sofia.