Austria has a small but highly developed market economy with a high standard of living. It occupies a strategic position in the center of Europe and is closely tied to other EU (European Union) economies, especially Germany’s. The Austrian economy is characterized by a large service sector, a strong industrial sector, and a small, but highly developed but small scale agricultural sector. Austria is an export-driven economy and EU countries are its most important trading partners. Consumer-oriented food and beverage products remain the most important agricultural import category from the United States. In 2015, the consumer-oriented sector accounted for about 56 percent of total agricultural, fish and forestry imports from the United States, worth $68 million USD. Austrian consumer trends are creating good market opportunities for organic, health, diet, convenience, and ‘sustainable’ food products. Market opportunities for U.S. products include fish and seafood products, nuts, wine, bourbon, pet foods, dried fruits, fruit juices, snack foods, and high quality beef.

Upcoming Events

Seafood Expo Global 2020
April 21, 2020 - April 23, 2020 – Bruxelles
May 26, 2020 - May 27, 2020 – Amsterdam
Free From Food Expo
June 24, 2020 - June 25, 2020 – Amsterdam
SIAL 2020
October 18, 2020 - October 22, 2020 – Paris

Past Events

February 12, 2020 - February 15, 2020 – Nuremberg
Fruit Logistica 2020
February 05, 2020 - February 07, 2020 – Berlin
Soy Regional Trade Exchange
December 03, 2019 - December 05, 2019 – Frankfurt am Main
U.S. Exhibitors Celebrated 100 Years of ANUGA
October 05, 2019 - October 09, 2019 – Cologne

Reports for Austria

The Best High-Value Products Prospects (1.000 USD)

Product CategoryTotal Austrian Imports 2016Austrian Imports from the U.S. 2016Market Attractiveness for USA
Fish and Seafood Products517,9823,691The Austrian market offers small but lucrative opportunities for fish and seafood products.  Fish consumption in Austria is growing as consumers associate fishery products with a modern healthy diet.  Domestic fish production is marginal and limited to fresh water fish like trout and carp.  Due to transshipment within the EU, the real value of imports from the United States is thought to be much higher than indicated in customs statistics.  From 2015 to 2016 fish imports from the USA increased by 134 percent.  Best prospects for U.S. fish and seafood exports are salmon, lobster, shrimps, crabs, caviar substitutes, catfish and scallops.  In recent years the demand for frozen U.S. pollack filets has increased significantly.
Tree Nuts149,47016,774In 2016, the United States was the third largest supplier of tree nuts (in value and quantity) to Austria.  Most tree nuts are used as ingredients by the food processing sector.  Almonds are the most important commodity within this category.  Further products with good sales potential include walnuts, pistachios, pecans, and hazelnuts.
Wine228,2614,911Austria has traditionally a high share of domestic wine consumption.  However, good prospects exist for “new world wines,” including those from the United States.  In 2016, the United States was the fifth most important supplier (by value) of wine to Austria.  U.S. wine sales increased in retail stores including discounters who mainly carry inexpensive U.S. wines.
Pet Foods636,016302Since the dog and cat population in Austria is steadily increasing, the demand for dog and cat food is also rising.  Austrian companies dominate the pet food market, however, U.S. pet food and ingredients have good market prospects.
Processed Fruits and Vegetables790,2888,501Austrian imports of processed fruits and vegetables are mainly prepared nuts/seeds and dried fruits.  Those products are mostly used as ingredients by the food-processing sector for the production of pastries and breakfast cereals.  Dried fruits and prepared nuts are also popular as a snack.
Fruit and Vegetable Juices292,6692,544A very strong fruit juice industry makes Austria one of the most important juice importers worldwide.  The demand for fruit juices is high.  Good opportunities for U.S. fruit juices in the Austrian market are citrus and cranberry juices.
Snack Foods (Excl. Nuts)837,4811,066The Austrian demand for healthy, organic, innovative, and exotic snacks is on a high level.
Red Meats Fresh/ Chilled/ Frozen638,4855,405Limited but lucrative and increasing opportunities exist for U.S. hormone free high quality beef, game and exotic meat for the upper scale gastronomy.
Eggs & Products74,329258In 2016, the United States was Austria’s number four supplier of albumins and albumin derivates which are used in the food processing industry.
Whiskies (Bourbon)37,78410,329When it comes to hard liquor Austrian traditionally drink Schnapps but there is also a good market for whiskeys.  The United States is the second largest supplier, after the United Kingdom.