Croatia imports a significant portion of the food it consumes. Croatia’s total imports of consumer foods have steadily grown over the last few years and grew to over $2.5 billion in 2019. Flourishing tourism along the Dalmatian coast and rebounding consumer demand in urban areas have fueled demand for consumer foods, as evidenced by the growing number of supermarket stores. However, there is little specific data on domestic sales of food products by class or type. Trade statistics on U.S. exports of consumer foods to Croatia are severely understated due to transshipment via other EU member states. Demand for medium to high quality consumer foods will continue to rise and should be a boon for U.S. companies, provided they can overcome high ocean freight rates into the Adriatic Sea from U.S. ports.