Romania

Romania and its 20 million consumers offer increasingly viable market opportunities for U.S. food and agricultural products.  In 2018, Romania imported $9.0 billion of food and agricultural products, of which two percent, or $182.5 million, were sourced from the United States. Although the U.S. market share remains small, U.S. imports grew by 37 percent in 2018, reaching $182.5 million, up from $148 million in 2017 (direct and indirect imports).

The United States is Romania’s 16th largest agricultural trading partner.  The most significant import categories are meat, grains, protein meals, dairy, edible fruits, and sugar.  Exports consist of grains, seeds, live animals and fats.  Most exports consist of bulk commodities, while imports are typically further processed products.

Romanian importers generally view U.S. suppliers as reliable sources of well-known brands and high-end products. They usually prefer products with at least six months of shelf-life.  Besides the product itself, packaging implies status, and innovation is also an important attribute.  Products that combine these characteristics are more likely to succeed in Romania.  U.S. food categories most often exported to Romania are tree nuts, fish and seafood, and pet food. Products with strong market potential also include groundnuts, wine, distilled spirits, dried fruit, and innovative food processing ingredients.

 

 

U.S. Embassy, Warsaw

Covers the countries of Bulgaria, Estonia, Latvia, Lithuania, Poland and Romania.

011-40-21-200-3374

Upcoming Events

BIOFACH 2022
BIOFACH 2022
July 26, 2022 - July 29, 2022 – Nuremberg
SIAL 2022
SIAL 2022
October 15, 2022 - October 19, 2022 – Paris

Past Events

Seafood Expo Global 2022 in Barcelona
Seafood Expo Global 2022 in Barcelona
April 26, 2022 - April 28, 2022 – Barcelona
Fruit Logistica 2022
Fruit Logistica 2022
April 05, 2022 - April 07, 2022 – Berlin
ISM  2022 Cologne
ISM 2022 Cologne
January 30, 2022 - February 02, 2022 – Cologne
ANUGA 2021 in Cologne, Germany
ANUGA 2021 in Cologne, Germany
October 09, 2021 - October 13, 2021 – Cologne
Fruit Logistica 2021
May 18, 2021 - May 20, 2021 – Berlin

Reports for Romania