Romania

Romania and its 20 million consumers offer increasingly viable market opportunities for U.S. food and agricultural products. In 2020, Romania imported $10.2 billion of food and agricultural products, of which two percent, or $177.26 million, were sourced from the United States. During the first eight months of 2021, total Romanian food and agricultural imports increased by 21 percent over the corresponding period in 2020. U.S. products with strong market potential include fish and seafood, tree nuts, groundnuts, wine, distilled spirits, dried fruit, and innovative food processing ingredients.

Romanian importers generally view U.S. suppliers as reliable sources of well-known brands and high-end products. They usually prefer products with at least six months of shelf-life.  Besides the product itself, packaging implies status, and innovation is also an important attribute.  Products that combine these characteristics are more likely to succeed in Romania.  U.S. food categories most often exported to Romania are tree nuts, fish and seafood, and pet food. Products with strong market potential also include groundnuts, wine, distilled spirits, dried fruit, and innovative food processing ingredients.