Romania

Romania and its 20 million consumers offer increasingly viable market opportunities for U.S. food and agricultural products. In 2020, Romania imported $10.2 billion of food and agricultural products, of which two percent, or $177.26 million, were sourced from the United States. During the first eight months of 2021, total Romanian food and agricultural imports increased by 21 percent over the corresponding period in 2020. U.S. products with strong market potential include fish and seafood, tree nuts, groundnuts, wine, distilled spirits, dried fruit, and innovative food processing ingredients.

Romanian importers generally view U.S. suppliers as reliable sources of well-known brands and high-end products. They usually prefer products with at least six months of shelf-life.  Besides the product itself, packaging implies status, and innovation is also an important attribute.  Products that combine these characteristics are more likely to succeed in Romania.  U.S. food categories most often exported to Romania are tree nuts, fish and seafood, and pet food. Products with strong market potential also include groundnuts, wine, distilled spirits, dried fruit, and innovative food processing ingredients.

 

 

U.S. Embassy, Warsaw

Covers the countries of Bulgaria, Estonia, Latvia, Lithuania, Poland and Romania.

011-40-21-200-3374

Upcoming Events

ISM 2023 Cologne
ISM 2023 Cologne
April 23, 2023 - April 25, 2023 – Cologne
Seafood Expo Global 2023 in Barcelona
Seafood Expo Global 2023 in Barcelona
April 25, 2023 - April 27, 2023 – Barcelona
ANUGA 2023 in Cologne, Germany
ANUGA 2023 in Cologne, Germany
October 07, 2023 - October 11, 2023 – Cologne

Past Events

BIOFACH 2023
BIOFACH 2023
February 14, 2023 - February 17, 2023 – Nuremberg
Fruit Logistica 2023
Fruit Logistica 2023
February 08, 2023 - February 10, 2023 – Berlin
SIAL 2022
SIAL 2022
October 15, 2022 - October 19, 2022 – Paris
BIOFACH 2022
BIOFACH 2022
July 26, 2022 - July 29, 2022 – Nuremberg
Seafood Expo Global 2022 in Barcelona
Seafood Expo Global 2022 in Barcelona
April 26, 2022 - April 28, 2022 – Barcelona

Reports for Romania