Located in Central Europe, Hungary has been a member of the European Union (EU) since 2004. The role of the country in the European political economy is bigger than it would be thought based on its market size. Foreign trade structure of agricultural and food products have remained relatively stable in Hungary. The main import sectors are meat products, vegetables and fruits, animal feed, dairy products and eggs, grain and grain products.

Upcoming Events

Seafood Expo Global 2020
April 21, 2020 - April 23, 2020 – Bruxelles
May 26, 2020 - May 27, 2020 – Amsterdam
Free From Food Expo
June 24, 2020 - June 25, 2020 – Amsterdam
SIAL 2020
October 18, 2020 - October 22, 2020 – Paris

Past Events

February 12, 2020 - February 15, 2020 – Nuremberg
Fruit Logistica 2020
February 05, 2020 - February 07, 2020 – Berlin
Soy Regional Trade Exchange
December 03, 2019 - December 05, 2019 – Frankfurt am Main
U.S. Exhibitors Celebrated 100 Years of ANUGA
October 05, 2019 - October 09, 2019 – Cologne
May 21, 2019 - May 22, 2019 – Amsterdam

Reports for Hungary

The Best High-Value Products Prospects (1,000 USD)

Product Category2015 Market Size2015 Imports5 Year Avg. Annual Import GrowthKey Constraints to Market DevelopmentMarket Attractiveness for USA
Tree nuts (metric tons)14,0007,4331.12%Special attention has to be paid to food allergies, packaging and labeling requirements, food safety standards and measures, and possible toxin contents (e.g. aflatoxins, ochratoxin). Small market segment.Tree nuts are popular for health conscious consumers because of their vitamin E and essential fatty acid content. They are sought for special but popular diets, such as Paleolithic (paleo) diet. There are increasing demand for almond especially from bakeries and confectioneries
Fish & Seafood (metric tons)42,00023,2195.9%Per capita consumption is still low, 5.2 kg annually. Direct channels for fish and seafood exports from the United States to Hungary are negligible.The GOH and the national Chamber of Agricultural Economy support both the increase of fish consumption and fish market intensification based on public health reasons.
Wine (million liters)21840.319.23%Competition from cheaper suppliers from Italy, Chile, Argentina, Australia and New Zealand. Strong national lobbying for the consumption of domestically produced wines.Wine consumption is traditional in Hungary and the proportion of quality wine consumers is relatively high. Decrease in imports only affects cheap bulk wines without geographical indications. At top-tier hotels and fine dining restaurants more brands of American wine are available and make the assortment more colorful for quality wine consumers. U.S. wine exports to Hungary are increasing.
Beef (metric tons)27,00011,750-7.3%Growing fears from lower food safety standards (from hormone-treated beef) induced by the negotiations and national debate on TTIP. Small delivery volumes.Hungary’s beef imports increased over the past two years since the country’s live cattle exports rose sharply (by 71% in 2015). The market availability of high quality beef is limited. Good market opportunities can be identified for U.S. high quality beef at full service restaurants.
Distilled beverages (million liters)355.534.54%High VAT and excise tax are on spirits.US bourbon whiskey is increasingly popular among Hungarian consumers
Bovine semen
850,000453,02710.5%Competition from European producers with geographic, regulatory and administrative advantages. Increasing use of natural mating. Stagnating number of dairy cows is because of market difficulties. The abolition of milk quota system, the Russian embargo and drop in Chinese demand had a negative impact on the sector.Hungary’s cattle herd has been increasing for recent years. Bovine and dairy sector is one of the highlighted beneficiaries of support funds. The country’s live cattle exports rose sharply. The significant export hike caused a relative shortage in live cattle in Hungary. Growing domestic production strives to satisfy demands for live cattle in the market. The United States is the most important supplier of bovine semen accounting for 37% of Hungary’s total bovine semen imports. The United States has significant export surplus in bovine semen with Hungary.