Portugal’s population is approximately 10.6 million. Due to a deficit in the trade balance of agricultural and food goods Portugal relies heavily on imports to supply its population. In 2018, Portuguese imports of U.S. agriculture, fish, and forest products leaped 87 percent to $335 million. The positive macroeconomic environment in Portugal’s post-crisis recovery opens new opportunities for U.S. agricultural exporters. Portugal is also an excellent entry point into the EU market. English is widely spoken, the population is friendly toward Americans, and the country has one of the lower commercial cost business environments in Western Europe.
Top ten U.S. consumer-oriented products present in the market: tree nuts (particularly almonds, walnuts, and pistachios); peanuts, pulses, pet food, seafood (frozen and fresh); distilled spirits.
U.S. products with good sales potential: functional and innovative health foods; free-from products (lactose-free, gluten-free); snacks foods (popcorn, sweets) and food preparations.