The Netherlands

Dutch agriculture is highly intensive and export focused. Total agricultural exports for 2015 are estimated at $78.3 billion making the Netherlands the second largest exporter of food and agriculture. The temperate climate, fertile soils, and educated labor force make the Netherlands a highly productive agricultural producer; however, the large and sophisticated food processing industry accounts for a significant portion of exports. The Netherlands is a small country geographically, but with the Port of Rotterdam and the confluence of four major rivers, the EU traders and importers are here.

Trade Show Matchmaking
Each year, FAS The Hague participates in several European trade shows that we think will provide the best exposure and marketing opportunities to U.S. companies and producers in Europe for access to the Netherlands, Denmark, Sweden, Finland, Norway and Iceland. We are planning on attending one or more of the following trade shows where we will provide matchmaking services with Dutch and Nordic buyers, market intelligence, and assistance.

Trade Shows:

Horecava, Amsterdam, the Netherlands
Dutch HRI show
January 11 – 14, 2021

International Confectionary Fair (ISM), Cologne, Germany
European confectionary show
January 31 – Februari 3, 2021

Fruit logistica, Berlin, Germany
European fruit, vegetable and nuts show
*USDA Endorsed*
February 3 – 5, 2021

BioFach, Nuremberg, Germany
European organic show
February 17 – 20, 2021

ProWein, Dusseldorf, Germany
Europe’s largest wine trade show in 2017
March 15 – 17, 2020

Northern Europe’s most important show for the HRI industry
March 31 – April 2, 2020

Seafood Expo Global (SEG), Brussels, Belgium
The world largest seafood event
April 21 - 23, 2020

PLMA, Amsterdam, the Netherlands
World’s largest private label show
May 26 – 27, 2020

Folie Culinaire, Maastricht, the Netherlands
Dutch high-end HRI show
October 5 – 7, 2020

Sial, Paris, France
Europe's largest food fair
October 18 - 22, 2020

Food Ingredients Europe, Frankfurt, Germany
European food ingredients show
December 1 - 3, 2020


U.S. Embassy, The Hague
Covers the Netherlands and Nordic countries - Denmark, Finland, Iceland, Norway and Sweden.

Upcoming Events

Seafood Expo Global 2020
April 21, 2020 - April 23, 2020 – Bruxelles
May 26, 2020 - May 27, 2020 – Amsterdam
Free From Food Expo
June 24, 2020 - June 25, 2020 – Amsterdam
SIAL 2020
October 18, 2020 - October 22, 2020 – Paris

Past Events

February 12, 2020 - February 15, 2020 – Nuremberg
Fruit Logistica 2020
February 05, 2020 - February 07, 2020 – Berlin
January 13, 2020 - January 16, 2020 – Amsterdam
Soy Regional Trade Exchange
December 03, 2019 - December 05, 2019 – Frankfurt am Main
U.S. Exhibitors Celebrated 100 Years of ANUGA
October 05, 2019 - October 09, 2019 – Cologne

Reports for the Netherlands

The Best High-Value Products Prospects (Million USD)

Commodity/Code Imports, 2017, million USD Imports from U.S.,2017,  million USD (U.S. market share) Key Constraints to Market Development Market Attractiveness for USA

Tomato Paste HS200290

116 26 (23%) Competition from Italy, Spain and Portugal Strong demand from food manufacturers
Dried Prunes HS081320 17 6 (35%) A dried prune is a more expensive snack than sweets or a savory snack.  U.S. dried prunes face competition from Argentina and Chile Dried prunes benefit from a healthy image.  They are also a healthy snack replacement for sweets.  Growing demand from food manufacturers and snack industry

Chickpeas HS071320

16 0,08 (0.5%) The older and more traditional consumer is unfamiliar with hummus or when to use chickpeas The younger and more traveled consumers simply love hummus and use chickpeas in soups, salads, and meals

Food Preparations HS210690

1,494 209 (14%) Competition from producers based in the EU Food companies are looking for unique, new and innovative food preparations

Orange Juice HS200919

522 8 (2%) Brazil dominates the Dutch market.  There is additional competition from South Africa and Argentina Growing demand for natural flavors and as an ingredient in smoothies

Edible Fats & Oils HS151790

190 81 (43%) The United States dominates the Dutch market.  There is competition from Belgium, Germany and Switzerland

Food companies are looking for unique, new and innovative edible fats & oils products

Mixtures Odoriferous substances














76 (19%)







Competition from Ireland, Germany, France, the U.K. and Belgium







Food companies are looking for flavoring powders, syrups and concentrates







Peptones & Derivatives HS350400

221 66 (30%) Competition from Belgium, France, Germany, New Zealand, Hungary and China Food companies are looking for savory flavors