The Netherlands

Although the Netherlands is a small country geographically, it is the perfect gateway for U.S. products into the European Union (EU) due to the presence of the Port of Rotterdam, Amsterdam Schiphol Airport, the confluence of two major European rivers, and an excellent road and railway infrastructure.  In fact, it is the largest importing country within the EU.  The Netherlands also continues to be the second largest exporter of agricultural products in the world, after the United States and before Germany.  These exports include agricultural products produced in the Netherlands and imported products that are re-exported, often after further processing and adding value.

Trade Show Matchmaking
Each year, FAS The Hague participates in several European trade shows that we think will provide the best exposure and marketing opportunities to U.S. companies and producers in Europe for access to the Netherlands, Denmark, Sweden, Finland, Norway and Iceland. We are planning on attending one or more of the following trade shows where we will provide matchmaking services with Dutch and Nordic buyers, market intelligence, and assistance.

Trade Shows:

Horecava, Amsterdam, the Netherlands
Dutch HRI show
January 11 – 14, 2021

International Confectionary Fair (ISM), Cologne, Germany
European confectionary show
January 31 – Februari 3, 2021

Fruit logistica, Berlin, Germany
European fruit, vegetable and nuts show
*USDA Endorsed*
February 3 – 5, 2021

BioFach, Nuremberg, Germany
European organic show
February 17 – 20, 2021

ProWein, Dusseldorf, Germany
Europe’s largest wine trade show in 2017
March 15 – 17, 2020

Northern Europe’s most important show for the HRI industry
March 31 – April 2, 2020

Seafood Expo Global (SEG), Brussels, Belgium
The world largest seafood event
April 21 - 23, 2020

PLMA, Amsterdam, the Netherlands
World’s largest private label show
May 26 – 27, 2020

Folie Culinaire, Maastricht, the Netherlands
Dutch high-end HRI show
October 5 – 7, 2020

Sial, Paris, France
Europe's largest food fair
October 18 - 22, 2020

Food Ingredients Europe, Frankfurt, Germany
European food ingredients show
December 1 - 3, 2020


U.S. Embassy, The Hague
Covers the Netherlands and Nordic countries - Denmark, Finland, Iceland, Norway and Sweden.

Upcoming Events

July 26, 2022 - July 29, 2022 – Nuremberg
SIAL 2022
SIAL 2022
October 15, 2022 - October 19, 2022 – Paris

Past Events

Seafood Expo Global 2022 in Barcelona
Seafood Expo Global 2022 in Barcelona
April 26, 2022 - April 28, 2022 – Barcelona
Fruit Logistica 2022
Fruit Logistica 2022
April 05, 2022 - April 07, 2022 – Berlin
ISM  2022 Cologne
ISM 2022 Cologne
January 30, 2022 - February 02, 2022 – Cologne
An Exclusive Introduction to American Craft Beer & Spirits
An Exclusive Introduction to American Craft Beer & Spirits
December 06, 2021 - December 08, 2021
Free From Food Expo, Amsterdam, the Netherlands
Free From Food Expo, Amsterdam, the Netherlands
November 23, 2021 - November 24, 2021

Reports for the Netherlands

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The Best High-Value Products Prospects (Million USD)

Commodity/Code Imports, 2017, million USD Imports from U.S.,2017,  million USD (U.S. market share) Key Constraints to Market Development Market Attractiveness for USA

Tomato Paste HS200290

116 26 (23%) Competition from Italy, Spain and Portugal Strong demand from food manufacturers
Dried Prunes HS081320 17 6 (35%) A dried prune is a more expensive snack than sweets or a savory snack.  U.S. dried prunes face competition from Argentina and Chile Dried prunes benefit from a healthy image.  They are also a healthy snack replacement for sweets.  Growing demand from food manufacturers and snack industry

Chickpeas HS071320

16 0,08 (0.5%) The older and more traditional consumer is unfamiliar with hummus or when to use chickpeas The younger and more traveled consumers simply love hummus and use chickpeas in soups, salads, and meals

Food Preparations HS210690

1,494 209 (14%) Competition from producers based in the EU Food companies are looking for unique, new and innovative food preparations

Orange Juice HS200919

522 8 (2%) Brazil dominates the Dutch market.  There is additional competition from South Africa and Argentina Growing demand for natural flavors and as an ingredient in smoothies

Edible Fats & Oils HS151790

190 81 (43%) The United States dominates the Dutch market.  There is competition from Belgium, Germany and Switzerland

Food companies are looking for unique, new and innovative edible fats & oils products

Mixtures Odoriferous substances














76 (19%)







Competition from Ireland, Germany, France, the U.K. and Belgium







Food companies are looking for flavoring powders, syrups and concentrates







Peptones & Derivatives HS350400

221 66 (30%) Competition from Belgium, France, Germany, New Zealand, Hungary and China Food companies are looking for savory flavors