Norway is the fourth largest country in Europe. Although Norway is not a member of the European Union (they are a member of the European Economic Area (EEA)), they tend to follow EU import and customs restrictions. Norwegians are wealthy and purchasing power is very high. Compared with the Danish or Swedish consumers, Norwegians are not as price sensitive and are willing to spend more; however, they are very patriotic and often choose domestic products.
Similar to other Nordic countries, Norway relies heavily on imports due to the severe winters andashort growing season. In 2017, its imports of agricultural and food products totaled $8.6 billion or almost eleven percent of Norwegian’s total import value. Eleven percent of imported agricultural and food products came from neighboring Sweden. Other important trading nations are the Netherlands, Denmark and Germany. The United States is Norway’s 13thlargest supplier while being its third largest non-EU supplier (after Brazil and Russia).
In 2017, imports from the United States totaled almost $260 million,or three percent of total imports. U.S. exports to Norway were dominated by tree nuts, food preparations, wine, ethyl alcohol, raisins, sweet corn and sawn oak.
|Product||U.S. Imports, 2017||U.S. Market Share||Annual Growth||Key Constraints on Market Development||Market Attractiveness for USA|
|Oak Wood||7,911||50%||18%||Competition from eastern European countries, including Poland, Slovenia, and Latvia.||Norway only produces soft wood (mainly pine), while the furniture and flooring market demands high-quality hardwood. The United States has a good reputation for selling the latter.|
|Wine||7,845||3%||30%||Wines from Old World countries are still preferred over wines from New World countries. The Norwegians are not too familiar with wines produced in states other than California.||Young consumers especially are discovering new wines and wines from California are well-known and popular. The Norwegians are among the most affluent consumers in Europe.|
|Craft Beer||4,816||10%||3%||Competition from local craft beers and Belgium's specialty beers.||Demand for specialty craft beers from microbreweries is growing. Porters and stouts and IPAs from the United States are popular.|
|Sweet Potatoes||3,656||64%||19%||Unfamiliarity on how to prepare and when to use sweet potatoes. Competition from Senegal, Honduras and Spain. The EU lowered the Thiabendazole MRL to the default level of 0.01 mg/kg.||Restaurants are increasingly serving sweet potatoes. Demand for variety and quality products.|
|Snack Foods||1,822||1%||0-5%||Strong competition from local companies and those from neighboring countries. Specialty food products containing GMO ingredients that are not EU-approved cannot be exported to Norway.||Norwegians are among the most affluent consumers within Europe and value original American products.|