Norway is the fourth largest country in Europe. Although Norway is not a member of the European Union (they are a member of the European Economic Area (EEA)), they tend to follow EU import and customs restrictions. Norwegians are wealthy and purchasing power is very high. Compared with the Danish or Swedish consumers, Norwegians are not as price sensitive and are willing to spend more; however, they are very patriotic and often choose domestic products. U.S. agricultural exports to Norway were $128 billion in 2014. The major products imported from the United States include nuts, alcohol and soybean oil.
Trade Show Matchmaking
Each year, FAS The Hague participates in several European trade shows that we think will provide the best exposure and marketing opportunities to U.S. companies and producers in Europe for access to the Netherlands, Denmark, Sweden, Finland, Norway and Iceland. We are planning on attending one or more of the following trade shows where we will provide matchmaking services, market intelligence, and assistance.
1. Food Ingredients Europe, Frankfurt, November 28-30, 2017 - FAS The Hague will facilitate introductions of Dutch and Nordic buyers to U.S. companies at the show.
2. Fruit Logistica, Berlin, February 7-9, 2018 - FAS The Hague will facilitate introductions of Dutch and Nordic buyers to U.S. companies at the show.
3. ISM, Cologne, January 28-31, 2018 - FAS The Hague will facilitate introductions of Dutch and Nordic buyers to U.S. companies at the show.
February 12, 2020 - February 15, 2020 – Nuremberg
Fruit Logistica 2020
February 05, 2020 - February 07, 2020 – Berlin
Soy Regional Trade Exchange
December 03, 2019 - December 05, 2019 – Frankfurt am Main
U.S. Exhibitors Celebrated 100 Years of ANUGA
October 05, 2019 - October 09, 2019 – Cologne
SUSTA Webinar Nordic Market
May 23, 2019
|Product||U.S. Imports, 2017||U.S. Market Share||Annual Growth||Key Constraints on Market Development||Market Attractiveness for USA|
|Oak Wood||7,911||50%||18%||Competition from eastern European countries, including Poland, Slovenia, and Latvia.||Norway only produces soft wood (mainly pine), while the furniture and flooring market demands high-quality hardwood. The United States has a good reputation for selling the latter.|
|Wine||7,845||3%||30%||Wines from Old World countries are still preferred over wines from New World countries. The Norwegians are not too familiar with wines produced in states other than California.||Young consumers especially are discovering new wines and wines from California are well-known and popular. The Norwegians are among the most affluent consumers in Europe.|
|Craft Beer||4,816||10%||3%||Competition from local craft beers and Belgium's specialty beers.||Demand for specialty craft beers from microbreweries is growing. Porters and stouts and IPAs from the United States are popular.|
|Sweet Potatoes||3,656||64%||19%||Unfamiliarity on how to prepare and when to use sweet potatoes. Competition from Senegal, Honduras and Spain. The EU lowered the Thiabendazole MRL to the default level of 0.01 mg/kg.||Restaurants are increasingly serving sweet potatoes. Demand for variety and quality products.|
|Snack Foods||1,822||1%||0-5%||Strong competition from local companies and those from neighboring countries. Specialty food products containing GMO ingredients that are not EU-approved cannot be exported to Norway.||Norwegians are among the most affluent consumers within Europe and value original American products.|