With a population of just 8.9 million people, Sweden is one of the European Community’s (EC) smaller national markets for foodstuffs. Of the country’s total supply of food and beverages, about 80 percent is produced domestically while imports account for 20 percent. However, for fresh fruit and vegetables, the import share is substantially higher, over 70 percent. U.S. agricultural exports to Sweden were $257 million in 2014. The major products imported from the United States include wine and grapes, nuts, sauces and condiments.

Trade Show Matchmaking
Each year, FAS The Hague participates in several European trade shows that we think will provide the best exposure and marketing opportunities to U.S. companies and producers in Europe for access to the Netherlands, Denmark, Sweden, Finland, Norway and Iceland. We are planning on attending one or more of the following trade shows where we will provide matchmaking services, market intelligence, and assistance.

Horecava, Amsterdam, the Netherlands
Dutch HRI show
January 7 – 10, 2019

International Confectionary Fair (ISM), Cologne, Germany
European confectionary show
January 27 – 30, 2019

Fruit logistica, Berlin, Germany
European fruit, vegetable and nuts show
*USDA Endorsed*
February 6 – 8, 2019

BioFach, Nuremberg, Germany
European organic show
February 13 – 16, 2019

ProWein, Dusseldorf, Germany
Europe’s largest wine trade show in 2017
March 17 – 19, 2019

Seafood Expo Global (SEG), Brussels, Belgium
The world largest seafood event
May 7 - 9, 2019

PLMA, Amsterdam, the Netherlands
World’s largest private label show
May 21 – 22, 2019

Folie Culinaire, Maastricht, the Netherlands
Dutch high-end HRI show
October 8 – 10, 2018

U.S. Embassy, The Hague

Covers the Netherlands and Nordic countries - Denmark, Finland, Iceland, Norway and Sweden.


Upcoming Events

SIAL 2022
SIAL 2022
October 15, 2022 - October 19, 2022 – Paris

Past Events

Fruit Logistica 2021
May 18, 2021 - May 20, 2021 – Berlin
February 17, 2021 - February 20, 2021
USA Peanuts 2020 Virtual Crop Tour
USA Peanuts 2020 Virtual Crop Tour
November 24, 2020 - November 25, 2020
Free From Food Expo
Free From Food Expo
June 24, 2020 - June 25, 2020 – Amsterdam

Reports for Sweden

Best High-Value Products Prospects (1,000 USD)

Product Total Imports, 2019 Imports from the U.S., 2019 (U.S. market share) Key Constraints on Market Development Market Attractiveness for USA
Live Horses HS010121 20,107 9,815 (48%) Competition from other EU MS and also Thailand. Growing demand for purebreds in Sweden.
Whiskies HS220830 68,737 2,844 (4%) Competition from the U.K. and Ireland The Swedes prefer good quality whiskies.
Pet Food HS230910 209.101 2,121 (1%) Competition from other EU MS, and Canada, China, and Thailand Demand for pet food is up.
Sauces and Condiments HS210390 157.088 24,055 (15%) Competition from other EU MS and also Thailand. Growing demand for sauces, preparations, condiments, and seasonings due to Sweden's strong grilling traditions, especially during the summer.
Packed and Mixed Nuts HS200819 63.099 1,358 (2%) Competition from other EU MS, and Turkey and Vietnam. Growing demand for retail-ready packaged mixed nuts.
Sweet Potatoes HS071420 8.373 794 (9%) Some competition from Spain and Egypt. Imports from other EU MS are almost all re-exported products. Demand for (processed) sweet potatoes is growing.
Non-alcoholic Beverages HS220290 132.275 1,266 (1%) Competition from other EU MS The Swedes like well-known branded and innovative beverages, including non-alcoholic craft beer.