Sweden

With a population of just 8.9 million people, Sweden is one of the European Community’s (EC) smaller national markets for foodstuffs. Of the country’s total supply of food and beverages, about 80 percent is produced domestically while imports account for 20 percent. However, for fresh fruit and vegetables, the import share is substantially higher, over 70 percent. U.S. agricultural exports to Sweden were $257 million in 2014. The major products imported from the United States include wine and grapes, nuts, sauces and condiments.

Trade Show Matchmaking
Each year, FAS The Hague participates in several European trade shows that we think will provide the best exposure and marketing opportunities to U.S. companies and producers in Europe for access to the Netherlands, Denmark, Sweden, Finland, Norway and Iceland. We are planning on attending one or more of the following trade shows where we will provide matchmaking services, market intelligence, and assistance.

Horecava, Amsterdam, the Netherlands
Dutch HRI show
January 7 – 10, 2019
horecava.nl

International Confectionary Fair (ISM), Cologne, Germany
European confectionary show
January 27 – 30, 2019
ism-cologne.com

Fruit logistica, Berlin, Germany
European fruit, vegetable and nuts show
*USDA Endorsed*
February 6 – 8, 2019
fruitlogistica.com

BioFach, Nuremberg, Germany
European organic show
February 13 – 16, 2019
biofach.de

ProWein, Dusseldorf, Germany
Europe’s largest wine trade show in 2017
March 17 – 19, 2019
prowein.com

Seafood Expo Global (SEG), Brussels, Belgium
The world largest seafood event
May 7 - 9, 2019
seafoodexpo.com

PLMA, Amsterdam, the Netherlands
World’s largest private label show
May 21 – 22, 2019
plmainternational.com

Folie Culinaire, Maastricht, the Netherlands
Dutch high-end HRI show
October 8 – 10, 2018
folieculinaire.com

U.S. Embassy, The Hague

Covers the Netherlands and Nordic countries - Denmark, Finland, Iceland, Norway and Sweden.

31-70-310-2299

Upcoming Events

GASTRO NORD
March 31, 2020 - April 02, 2020 – Älvsjö
Seafood Expo Global 2020
April 21, 2020 - April 23, 2020 – Bruxelles
PLMA
May 26, 2020 - May 27, 2020 – Amsterdam
Free From Food Expo
June 24, 2020 - June 25, 2020 – Amsterdam
SIAL 2020
October 18, 2020 - October 22, 2020 – Paris

Past Events

BIOFACH 2020
February 12, 2020 - February 15, 2020 – Nuremberg
Fruit Logistica 2020
February 05, 2020 - February 07, 2020 – Berlin
Soy Regional Trade Exchange
December 03, 2019 - December 05, 2019 – Frankfurt am Main
Nordic Organic Food Expo
November 13, 2019 - November 14, 2019 – Malmö
U.S. Exhibitors Celebrated 100 Years of ANUGA
October 05, 2019 - October 09, 2019 – Cologne

Reports for Sweden

Best High-Value Products Prospects (1,000 USD)

Product Total Imports, 2018 Imports from the U.S., 2018 (U.S. market share) Key Constraints on Market Development Market Attractiveness for USA
Wine
HS2204
781,625 36,546 (5%) Wines from France, Italy and Spain are very popular. South African, Chilean and Argentine wines are popular New World wines. Sweden does not produce wines and therefore depends on imports. The Swedes are among the most affluent consumers in the world.
Almonds
HS080212
39,653 21,696 (55%) Competition from Spanish organic almonds. Strong demand from bakeries and snack companies.
Beer
HS2203
139,201 27,590 (20%) Competition from Germany and the United Kingdom. The Swedes love specialty craft beers from microbreweries.
Sauces and Condiments HS210390 151,211 21,625 (14%) Competition from other EU MS and also Thailand. Growing demand for sauces, preparations, condiments, and seasonings due to Sweden's strong grilling traditions, especially during the summer.
Walnuts
HS080232
23,478 4,898 (21%) Some competition from France and Moldova. Growing demand from the snack industry and bakeries.
Snack Food (including Confectionary) 355,906 818 (<1%) Competition from other EU MS. The Swedes like well-known branded snack food.
Non-alcoholic Beverages HS220290 130,510 976 (1%) Competition from other EU MS The Swedes like well-known branded and innovative beverages.