With a population of just 8.9 million people, Sweden is one of the European Community’s (EC) smaller national markets for foodstuffs. Of the country’s total supply of food and beverages, about 80 percent is produced domestically while imports account for 20 percent. However, for fresh fruit and vegetables, the import share is substantially higher, over 70 percent. U.S. agricultural exports to Sweden were $257 million in 2014. The major products imported from the United States include wine and grapes, nuts, sauces and condiments.

Trade Show Matchmaking
Each year, FAS The Hague participates in several European trade shows that we think will provide the best exposure and marketing opportunities to U.S. companies and producers in Europe for access to the Netherlands, Denmark, Sweden, Finland, Norway and Iceland. We are planning on attending one or more of the following trade shows where we will provide matchmaking services, market intelligence, and assistance.

Horecava, Amsterdam, the Netherlands
Dutch HRI show
January 7 – 10, 2019

International Confectionary Fair (ISM), Cologne, Germany
European confectionary show
January 27 – 30, 2019

Fruit logistica, Berlin, Germany
European fruit, vegetable and nuts show
*USDA Endorsed*
February 6 – 8, 2019

BioFach, Nuremberg, Germany
European organic show
February 13 – 16, 2019

ProWein, Dusseldorf, Germany
Europe’s largest wine trade show in 2017
March 17 – 19, 2019

Seafood Expo Global (SEG), Brussels, Belgium
The world largest seafood event
May 7 - 9, 2019

PLMA, Amsterdam, the Netherlands
World’s largest private label show
May 21 – 22, 2019

Folie Culinaire, Maastricht, the Netherlands
Dutch high-end HRI show
October 8 – 10, 2018

U.S. Embassy, The Hague

Covers the Netherlands and Nordic countries - Denmark, Finland, Iceland, Norway and Sweden.


Upcoming Events

ANUGA 2019
October 05, 2019 - October 09, 2019 – Cologne
Fruit Logistica 2020
February 05, 2020 - February 07, 2020 – Berlin
February 12, 2020 - February 15, 2020 – Nuremberg

Past Events

May 21, 2019 - May 22, 2019 – Amsterdam
Seafood Expo Global
May 07, 2019 - May 09, 2019 – Bruxelles
February 13, 2019 - February 16, 2019 – Nuremberg
Fruit Logistica 2019
February 06, 2019 - February 08, 2019 – Berlin

Reports for Sweden

Best High-Value Products Prospects (1,000 USD)

Product Imports, 2015 Imports from the U.S., 2015 (U.S. market share) Key Constraints to Market Development Market Attractiveness for USA
Wine 688,308 37,815 (5%) Wines from France, Italy and Spain are very popular. South African, Chilean and Argentine wines are popular New World wines. Sweden does not produce wines and therefore depends on imports. The Swedes are among the most affluent consumers in the world.
Almonds 59,091 32,423 (55%) Competition from Spanish organic almonds. Strong demand from bakeries and snack companies.
Beer 127,471 29,545 (23%) Competition from Germany and the United Kingdom. The swedes love specialty craft beers from microbreweries.
Sauces and Condiments HS210390 133,532 17,724 (13%) Competition from other EU MS and also Thailand. Growing demand for sauces, preparations, condiments and seasoning due to Swedish strong grilling tradition, especially during the summer.
Walnuts 23,380 8,714 (37%) Some competition from France and Moldova. Growing demand from the snack industry and bakeries.
Snack Food (including Confectionary) 627,144 4,548 (1%) Competition from other EU MS. The Swedes like well-known branded snack food.
Non-alcoholic Beverages HS220290 113,496 1,225 (1%) Competition from other EU MS The Swedes like well-known branded and innovative beverages.