With a population of just 8.9 million people, Sweden is one of the European Community’s (EC) smaller national markets for foodstuffs. Of the country’s total supply of food and beverages, about 80 percent is produced domestically while imports account for 20 percent. However, for fresh fruit and vegetables, the import share is substantially higher, over 70 percent. The major products imported from the United States include wine and grapes, nuts, sauces and condiments.

Trade Show Matchmaking
Each year, FAS The Hague participates in several European trade shows that we think will provide the best exposure and marketing opportunities to U.S. companies and producers in Europe for access to the Netherlands, Denmark, Sweden, Finland, Norway and Iceland. We are planning on attending one or more of the following trade shows where we will provide matchmaking services, market intelligence, and assistance.

Horecava, Amsterdam, the Netherlands
Dutch HRI show

International Confectionary Fair (ISM), Cologne, Germany
European confectionary show

Fruit logistica, Berlin, Germany
European fruit, vegetable and nuts show

BioFach, Nuremberg, Germany
European organic show

ProWein, Dusseldorf, Germany
Europe’s largest wine trade show

Seafood Expo Global (SEG), Brussels, Belgium
The world largest seafood event

PLMA, Amsterdam, the Netherlands
World’s largest private label show

Folie Culinaire, Maastricht, the Netherlands
Dutch high-end HRI show

U.S. Embassy, The Hague

Covers the Netherlands and Nordic countries - Denmark, Finland, Iceland, Norway and Sweden.


Upcoming Events

No events available

Past Events

ANUGA 2023 in Cologne, Germany
ANUGA 2023 in Cologne, Germany
October 07, 2023 - October 11, 2023 – Cologne
Seafood Expo Global 2023 in Barcelona
Seafood Expo Global 2023 in Barcelona
April 25, 2023 - April 27, 2023 – Barcelona
ISM 2023 Cologne
ISM 2023 Cologne
April 23, 2023 - April 25, 2023 – Cologne
February 14, 2023 - February 17, 2023 – Nuremberg
Fruit Logistica 2023
Fruit Logistica 2023
February 08, 2023 - February 10, 2023 – Berlin

Reports for Sweden