Serbia is located at the crossroads of Europe, the Middle East, and Africa. In 2016, Serbia’s total agro-food imports were valued at USD 1.6 billion. U.S. agro-food exports consisted mainly of almonds, corn, sunflower seeds, vegetable planting seeds, dietetic foods, and concentrated proteins without dairy fats, alcoholic drinks, frozen fish and seafood, snacks and fruits. The long term forecast for these products is that they will continue to grow. In the medium term, Serbia is also likely to increase imports of planting seeds, fish and fishery products, and poultry meat for processing, high-value consumer products, and beverages. Possibilities also exist for the expansion of U.S. exports of high value products such as tree nuts, raisins, snacks, beverage concentrates, planting seeds and seedlings, bovine semen and embryos, flavors, and fragrances.

There are number of advantages for U.S. agro-food exports to Serbia such as Serbian consumer-ready food imports are increasing, international retail chains have become more prevalent, urban population continue to grow and generally have higher incomes, Serbian EU accession started in January 2014, Serbia has shortages of number of agriculture products including beef, pork, beans, seeds, fish, seafood, wine, proteins, additives, live genetics, rice and certain fruits and vegetables.

Upcoming Events

ANUGA 2019
October 05, 2019 - October 09, 2019 – Cologne
Fruit Logistica 2020
February 05, 2020 - February 07, 2020 – Berlin
February 12, 2020 - February 15, 2020 – Nuremberg

Past Events

May 21, 2019 - May 22, 2019 – Amsterdam
Seafood Expo Global
May 07, 2019 - May 09, 2019 – Bruxelles
February 13, 2019 - February 16, 2019 – Nuremberg
Fruit Logistica 2019
February 06, 2019 - February 08, 2019 – Berlin
U.S. Soybean Regional Trade Exchange
November 29, 2018 - November 30, 2018

Reports for Serbia

The Best High-Value Products Prospects (Million USD)

Product Category Total Imports 2019 Potential U.S. share of total imports Key Constraints to Market Development Market Opportunities
Animal Feed 30.6 16% Strict biotech legislation and strong competition domestic supplies and EU/CEFTA countries. Seeking lower cost inputs
Coffee and Tea 36.7 20% Strong competition from South America, Africa, India and Vietnam. Growing market and demand for greater variety and higher quality
Confectionary products (including chocolates) 180.0 20% Strong competition from domestic companies, EU and CEFTA countries at lower price point. Market that will continue to grow with demand for new products
Fish & Seafoods 45.0 20% Competition from EU sources Demand and consumption is increasing along with changing eating habits and growth in restaurant and tourism business
Grains and Vegetable Seeds 90.4 30% Strong competition from domestic Seed Institutes and EU companies. Growing demand for higher quality of new varieties of seeds to achieve higher yields and higher quality products
Pet Food (Dog & Cat Food) 25.5 20% Competition from EU/CEFTA countries and U.S. franchises in the EU. Harmonization of Veterinary Health Certificate for US exports still not completed Serbia has very limited production of pet food. Consumption of pet food is expected to grow as Serbians are having more pets than before.
Pork 53 10% Serbia is not accepting U.S. Veterinary Certificate allowing either testing or freezing. Serbia is mostly importing pork meat from EU and CEFTA countries under preferential import tariffs Serbian is not producing enough pork meat for domestic consumption (imports over the last 6 years have increased fivefold). Growing market, especially for pork meat for further processing
Protein concentrates 20.0 7% Lack of familiarity with U.S. products. Growing demand and interest in new products
Snack Foods 70.0 15% Strict biotech legislation and significant competition from EU and CEFTA Market that will continue to grow with demand for new products
Tobacco Products 133.0 72% The EU and CEFTA enjoy preferential customs tariff rates Serbia has a shortage of tobacco products and is a net importer
Wine 32.0 8% Strong competition from EU and CEFTA countries at lower price point. Growing market for higher end wines as Serbian living standard increase