The Republic of Turkey has a young population of 82 million people fueling consumption. The country is in a Customs Union with the EU and is the 18th largest economy in the world. Turkey is a prominent emerging market for U.S. agricultural products. The Turkish market is very dynamic, with interest in new products, yet also very competitive. Despite Turkey’s growing market, political and economic instability in neighboring countries disturbed traders for 2016. Opportunities exist for functional foods and ethnic flavors which are on the radar of young consumers.