Bulgaria is growing economically and is a stable European Union (EU) member. It is broadly recognized as an important gateway into the wider EU market for agricultural products due to its political and financial stability, as well as its developing agriculture sector and infrastructure. EU membership significant affected Bulgaria’s trade in food and agricultural. Although earlier opportunities for U.S. exporters have all but disappeared (poultry), others have expanded. In general, Bulgarian imports of agricultural products and food from the United States will increasingly resemble U.S. exports to other EU markets and become more consumer-oriented and high-value.

For more information, please see Market Sheet Bulgaria.

With great pleasure we introduce a short video that we called “Diplomacy in the Kitchen” with the participation of the U.S. Embassy’s Agricultural Attaché Jonn Slette in partnership with the HRC Culinary Academy in Sofia’s Head Chef Henry Donneaux. In this video you will find very interesting and useful information on how to prepare delicious meals with American products such as whiskey, wine, beef, fish, nuts, and dried fruits. We hope you will enjoy this culinary journey and will try to cook these recipes at home. We wish you Bon Appetite!

U.S. Embassy Sofia proudly presents: Diplomacy in the Kitchen

U.S. Embassy, Warsaw

Covers the countries of Bulgaria, Estonia, Latvia, Lithuania, Poland and Romania.


Upcoming Events

Seafood Expo Global 2020
April 21, 2020 - April 23, 2020 – Bruxelles
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Reports for Bulgaria

The Best High-Value Products Prospects (Million USD)

Product 2017 Imports Import Tariff Rate Constraints over Market Development Market Attractiveness for U.S.
(U.S. $ in millions)
Grape Wines 22.36 13.10 Euro/HL for still, and 32.00 Euro/HL for sparkling.


Excise Tax= 0 percent

VAT = 20 percent

Bulgarian wines still dominate the market.  Imported wines account for about 19 percent of total wine volume. Bulgaria’s wine industry produces high-quality wine. Although many consumers prefer local brands, wine imports from Italy, France, Spain, Germany, Chile, South Africa, New Zealand, and the United States have increased.  Low purchasing power and strong local competition are challenging.  Most commercial wine is consumed in urban markets. Home-made wine dominates in smaller cities and villages.  U.S. wine imports have increased and Bulgarian consumers are becoming more aware of it.  More information about Bulgarian wine sectors can be found here.
Tree Nuts (HS 0802) and Ground Nuts (HS 2008 and HS 1202) 78.86 From 0 to 12.8 percent depending on the type of nuts.  Information pertaining to other dried fruits and nuts is available in the EU official Journal pages 94 through 100, 157, and 165. Greece, Canada, and Turkey for tree nuts and Argentina, China, Nicaragua, and India for ground nuts are the main competitors to U.S. exporters in Bulgaria. The Chinese and Indian nuts are considered to be lower quality. American tree nuts are dominant in the Bulgarian market. For more information, see FAS/Sofia’s Tree Nuts Annual report here and the Peanuts Market Brief here.
Distilled Spirits

(HS 2208)

97.82 See the unified tariff schedule, where the actual tariff rates for different products can be found.  For more detailed information, the TARIC database is accessible from here. For more detailed information about the excise tax rates for alcoholic beverages applicable in the EU as of July 1 2013, please refer to the official web page of the General Taxation and Customs Union Directorate at the European Commission here. Scotch and Irish whiskies are still dominant on the Bulgarian market. U.S. whiskey’s market share is about 20 percent.


Information on the EU tariff rates imposed on U.S. agricultural products (including distilled spirits) can be found here.

For more information see FAS Sofia’s Distilled Spirits Market brief report here.
Food Preparations (HS 2106) 114.5 Varies by type.

Detailed information on food preparations tariffs can be found in the official EU Journal in pages 173-174.

Strong competition from other exporters (mainly from the EU). U.S. food preparations can successfully increase their market share through marketing campaigns, due to the high quality of the products.
Beef 36.7 For more information, see FAS Warsaw’s General Guidance on Exporting High-Quality Beef to EU report here. Strong competition from Latin American and European producers/exporters; U.S. beef costs more than other imported beef; Limited purchasing power of the average Bulgarian consumer.


Awareness of U.S. beef in Bulgaria remains moderate among commercial and private end users. Positive perception about U.S. beef should be created by educating the main buyers (restaurants and hotels) about its quality and diversified tastes.
Fish and Seafood 114.2 Tariffs for seafood products exported to the EU range from zero to 22 percent depending on species, level of processing, and the time of year.  Detailed information on seafood tariffs can be found in the official EU Journal in pages 47-69 and 134-139. The Bulgarian market is supplied with various types of fresh saltwater and freshwater fish, as well as frozen sea and ocean fish.  Frozen fish is well-accepted by the consumers. Recently, the consumption of other types of sea food is also increasing. Increasing seafood consumption in Bulgaria offers good opportunities for U.S. exporters.  U.S. exporters must overcome competition from other EU exporters (Greece, Denmark, Spain, Netherlands, etc.), as well as Canada (FTA with EU), Turkey, China, Vietnam, Argentina, Chile.

See Post’s Fish and Seafood report here.