Germany has 83 million of the world’s wealthiest consumers and is by far the biggest market in the European Union. Germany is a major producer of food and agricultural products and a leading player in the global marketplace. Germany is also the third largest importer of agricultural products after the United States and China. In 2018, Germany imported consumer-oriented agricultural products worth USD 64 billion; the majority (85 percent) of these originated from other EU member states. The US is the biggest exporter outside the EU28.
The German market offers good opportunities for U.S. exporters of consumeroriented agricultural products. In 2018, total U.S. exports of agricultural products to Germany reached $ 1.7 billion. The largest segments were soybeans, tree nuts, Alaskan pollock, wine, beef, and other consumer-oriented products. But, Germany presents also a good market for high-value products and offers export potential for processed food products like sauces, snacks, condiments, and confectionary products, distilled spirits, wine, craft beer, bread, pastry, cakes, products with a special certification, organic products, and healthy food snacks from the United States.
Germany is home to world class trade shows. Trade shows like ANUGA, Fruit Logistica or BioFach show enjoy an exceptional reputation within the food industry and these shows outreach is, in many cases, global. U.S. exporters should consider participating or visiting the upcoming trade shows.