Germany has 83 million of the world’s wealthiest consumers and is by far the biggest market in the European Union. The German market offers good opportunities for U.S. exporters of consumer-oriented agricultural products. In 2016, U.S. exports of agricultural products to Germany reached USD 2.3 billion. Largest segments were soybeans, tree nuts, Alaskan pollock, wine, beef, dried fruits, food preparations, sauces and other consumer- oriented products. Germany is home to world class trade shows. Trade shows like ANUGA, Fruit Logistica or BioFach show enjoy an exceptional reputation within the food industry and these shows outreach is, in many cases, global. U.S. exporters should consider participating or visiting the upcoming trade shows.

For more information please see Market Sheet Germany.

This office covers the countries of Austria, Czech Republic, Germany, Hungary, Slovakia and Slovenia.


Upcoming Events

ANUGA 2019
October 05, 2019 - October 09, 2019 – Cologne
Fruit Logistica 2020
February 05, 2020 - February 07, 2020 – Berlin
February 12, 2020 - February 15, 2020 – Nuremberg

Past Events

May 21, 2019 - May 22, 2019 – Amsterdam
Seafood Expo Global
May 07, 2019 - May 09, 2019 – Bruxelles
ProWein 2019, Germany
March 17, 2019 - March 19, 2019 – Duesseldorf
February 13, 2019 - February 16, 2019 – Nuremberg

Reports for Germany

The Best High-Value Products Prospects (Million USD)


Product CategoryTotal German Imports 2016Total German Imports from the U.S.U.S. Import Growth (2013–16)Market attractiveness for USA
Snack Foods (excl. Nuts) 3,677 10+14%German demand for healthy, organic, innovative, and exotic snacks continues to grow. U.S. import growth has expanded in this category predominately due to increasing imports of cocoa preparations and chocolate.
Processed Fruits and Vegetables5,103 59-23%German imports decreased slightly. Products are mostly used as ingredients by the food processing sector for the production of pastries and cereals. Dried fruits and prepared nuts are also popular as a snack. Commodities with notable increasing sales are dried grapes (including raisins), dried prunes, dried onions and dried mushrooms & truffles.
Wine and Beer3,27493-7%Germany has a high share of domestic wine production. However, good prospects exist for “new world wines” including those from the U.S. The U.S. has also steadily increased its beer exports to Germany.
Red Meats Fresh/Chilled/ Frozen4,94730-35%Good opportunities for U.S. high quality beef produced without growth hormones. The EU quota size and administration system have recently seen changes which led to a decrease in exports.
Pet Foods (Dog and Cat)9756+87%Sales of cat food have the biggest market share. U.S. exports have drastically increased but potential exists for premium pet food.
Fish and Seafood Products4,426270-14%The German market offers lucrative opportunities for fish and seafood products. Fish consumption is growing as consumers associate fishery products with a healthy diet. Best prospects for U.S. and seafood exports are salmon, shrimps, crabs, caviar substitutes, cuttle fish and squid, sea urchins catfish and scallops. Exports took a slight dip.
Tree Nuts2,594525+9%The United States is the biggest supplier of tree nuts to Germany. Most tree nuts are used as ingredients by the food processing sector. Almonds are the most important commodity within this category. Further products with good sales potential include pistachios, pecans and walnuts.